Streetwear & Music: How Artists Influence Fashion Trends

Streetwear and music have always shared a close bond. From the early days of hip-hop in the 1980s to today’s global rap and underground scenes, the way artists dress often sets the tone for fashion trends worldwide. Fans look to their favorite musicians for inspiration, and clothing brands, like Hidden Hills Club, thrive at the intersection of these cultural forces.

Hip-Hop: The Original Streetwear Influencers

Hip-hop has been one of the most influential genres in shaping streetwear culture. Icons like Run-D.M.C., Tupac, and Missy Elliott weren’t just making music—they were creating fashion statements. Adidas sneakers, oversized hoodies, baggy jeans, and snapbacks became synonymous with hip-hop culture and trickled into mainstream fashion. Today, artists continue this tradition, using their personal style to influence what fans wear daily.

The connection between hip-hop and streetwear is more than aesthetic—it’s about identity and self-expression. Brands that align with this culture, like Hidden Hills Club, create clothing that resonates with the music, making it more than just apparel—it’s a lifestyle statement. Fans aren’t just buying tees or hoodies; they’re buying a piece of the culture.

Rap & Underground Scenes: Driving Modern Trends

Rap and underground music have emerged as the cutting edge of fashion influence. Artists in these spaces often push boundaries, mixing bold patterns, oversized silhouettes, and limited-edition drops. Their style choices—whether it’s neon hoodies, graphic tees, or statement mesh shorts—become viral trends, amplified through social media platforms like Instagram and TikTok.

Emerging rap artists are especially powerful in shaping fashion because their audiences are younger, highly engaged, and constantly looking for ways to stand out. This is where streetwear brands like Hidden Hills Club find opportunities to collaborate, release limited collections, or showcase clothing inspired by the artists themselves. Fans love to replicate looks, turning music videos and live performances into real-life style guides.

Emerging Artists Shaping Fashion in 2025

Several emerging artists are making waves in both music and fashion:

• 2hollis: A genre-bending artist from Chicago, 2hollis blends hyperpop, rap, and futuristic fashion into a unique brand. Known for his poetic masculinity and fantastical concerts, he rejects traditional gender norms with confidence, citing Prince and Howl from Howl’s Moving Castle as key influences.
• Skrilla: A Philadelphia-based rapper, Skrilla's music blends drill with Detroit-inspired production. His single "Doot Doot" became popular on TikTok in 2025, sparking the “6-7” trend. His style reflects his music—raw, edgy, and unapologetically bold.
• Cortisa Star: A transgender rapper who made her runway debut for Miu Miu at Paris Fashion Week 2025, Cortisa Star's music is known for its heavy bass and hyperpop and drill influences. Her fashion choices are as bold as her music, making her a rising star in both industries.

These artists are not just influencing music—they're setting fashion trends that resonate with fans and brands alike.

Hidden Hills Club & Artist Style Tie-Ins

At Hidden Hills Club, we understand that streetwear is more than clothing—it’s culture. Our collections are inspired by music-driven fashion, combining versatile designs with bold aesthetics that appeal to fans of hip-hop, rap, and underground music alike. Whether it’s our Worldwide Tees, mesh shorts, or exclusive hoodies, each piece reflects the energy and creativity of today’s music scene.

Collaborations with emerging artists are a key part of this connection. By partnering with musicians whose style aligns with Hidden Hills Club, we’re able to create pieces that feel authentic and fresh. Fans can express their identity through clothing, aligning themselves with the music and the artists they love. In many ways, wearing Hidden Hills gear is a way to join the cultural conversation sparked by these artists.

Music, Style, and Self-Expression

The impact of music on streetwear is undeniable. From hip-hop pioneers to underground innovators, artists influence how fans dress, how trends emerge, and how fashion evolves. For fans, adopting these styles is a form of self-expression—a way to showcase their tastes, affiliations, and personalities. For brands like Hidden Hills Club, it’s an opportunity to craft clothing that resonates with culture, embraces bold designs, and celebrates the synergy between music and fashion.

Whether you’re hitting the skate park, attending a concert, or just hanging out with friends, your style can reflect the music that moves you. By staying attuned to how artists are shaping trends, Hidden Hills Club ensures its collections stay ahead of the curve, offering fans streetwear that’s not just clothing—but a statement of culture, identity, and creativity.